Steps on How to Franchise Mister Donut in the Philippines

Steps on How to Franchise Mister Donut in the Philippines

One of the all-timed favorite snacks and pasalubong of Filipinos is the Mister Donut. The store offers different flavors that can suit everyone’s taste. Its high demand is a great opportunity to start a business. If you are interested to be part of their franchising that is available nationwide, this article is just right for you to give you information that you should know.

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About Mister Donut

In 1955, American Harry Winokur began selling doughnuts in Boston, Massachusetts. The Mister Donut business became popular that others began to crave for a piece of the business.

As a result, Mister Donut went into franchising — selling franchises to entrepreneurs. Mister Donut eventually began rapid expansion resulting in the opening of several hundred stores across the USA and Canada.

In 1983, Duskin Co. Ltd. of Japan acquired the sales and trademark rights for Asia from Mister Donut America. This paved the way for the introduction of Mister Donut, not only in Japan, but even in other countries including the Philippines. Mister Donut started its first store in the Philippines in 1982 and is now one of the biggest donut brands in the country.

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Franchise Fee and Total Investment

The Mister Donut franchise fee is P50,000.

Apart from this fee, franchisees also have to pay the following cost depending on the store type:

Cart — P200,000 to P300,000

Take-out Booth — starts at P400,000

Dine-In — starts at P650,000

The franchise cost already includes the cart, equipment, small wares, POS tablet, and two (2) sets of crew uniform.

Franchise Term and Payback Period

The franchise investment is valid for 2 years, non-refundable and non-transferable, but renewable depending on the performance of the franchise.

According to the company, the expected payback period of the franchise investment is:

For Carts: 8 months

For Dine-In: 12 to 24 months

Frequently Asked Questions

What is a suitable location for a Mister Donut outlet?

Heavy pedestrian foot traffic locations are valid choices for a Mister Donut outlet. Examples of which are: jeepney, tricycle & bus terminals, public markets, shopping malls, groceries, school canteens, churches, lobbies of office buildings, etc.

Is the Franchise Term renewable?

Yes, franchisees of good standing may renew their Mister Donut franchise license for P50,000 for another two (2)-year term. If the franchisee decides to terminate the franchise agreement, the investment is non-refundable, except for the security deposit.

Does Mister Donut grant territorial or area exclusivity?

No, Mister Donut Philippines does not grant territorial exclusivity. New shops may be placed where customers are not yet served.

Application Requirements

Franchise applicants should submit a duly signed Letter of Intent addressed to the Franchise Management Department (fms@misterdonut.ph) containing the following information:

Applicant’s interest to be a franchisee of Mister Donut

Applicant’s address, contact numbers and e-mail

Proposed location address and vicinity map

Site pictures

Contact Details

For questions or concerns, contact:

Cherryl B. Carino

Franchise Management and Systems Manager

Address: Ramcar Center, 80-82 Roces Ave., Quezon City

Telephone / Cellphone Numbers: +632-3701236 ; +639178896016

E-mail: fms@misterdonut.ph

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