Lots of people go to spa to escape stress from everyday life. It’s been an accessible sanctuary for them to calm, recharge and rest. In addition, spa business has become an affordable luxury for people in any walks of life and also became popular even in provinces. Perhaps, there are various spa businesses that offer franchising opportunities.
If you want to launch your own spa business, here are some useful tips to put it up.
1. Identify your target market.
Spa business are open to low, mid-range and high-end customers so you have to identify first your target market. Identifying it can help you decide which facilities and services you should offer. For example, a mid-range spa commonly offers a complimentary use of steam or sauna and sometimes Jacuzzis and pools, while luxury spas offer advanced services like non-invasive services.
2. Prepare sufficient capital.
As Leah Dy of the Getaway Spa and Toccare Spa said, “putting up a spa is capital-intensive”. You should consider large sum of money in order to put up this business. Conduct a feasibility study and marketing plan and see to it that you will recover your investment within two to three years. Take note that a spa for lower-income clients can cost about P400, 000, and on the other hand a mid-range spa can cost nearly P3 million. Establishing a luxury spa can go as high as P10 million.
3. Know the right price for your services.
our According to Jun Fronda, the owner of Barbie’s Touch recommends that studying the income of the people in the area of your business before pricing your service is helpful to make sure that your spa is affordable. Doing that, you’ll also see to it that your income is sufficient enough to cover monthly rent, salaries, therapists’ and utility payments in order to make your business sustainable. Also, prices have to depend on your market as high-end customers are willing to pay much more in return of getting the service they think they deserve. Just the rest of the businesses, consider this as your edge against your competitors.
4. Do extensive staff training.
For you to get pool of regular clients, you should provide superior quality and consistent great service. It is helpful that you put your therapists into an extensive training and get a certification form the Department of Health (DOH), if it is possible. Perhaps, under the Philippine law, a spa must have at least one DOH-licensed therapist who is able to pass his skills to co-workers. Check the Technical Education and Skills Development Authority (TESDA) certification program on massage therapy.
4. Ensure proper hygiene and sanitation.
Your spa have lots of things to consider when it comes to sanitation. This includes towels, robes and bed sheets that needs to be properly sanitized in order to prevent diseases. It is also important that water in pool and Jacuzzi are regularly disinfected and replaced to avoid contamination, whereas the massage oil must be applied properly to prevent the transfer of bacteria.
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